sales engineering for startups
Entrepreneur or Wantrepreneur?
Building a successful business requires spot-on planning and flawless execution. Make no mistake—your passion for your product or service is a powerful force. But you need to know how to harness and focus it if you want to convert your passion into a real revenue stream. Passion alone is not enough, but when you combine it with meaningful action, you’ll be well on the way.
For the entrepreneur contemplating the start of a business, methodical planning is top priority. You must organize the complexities of sales and marketing into a customized, cohesive plan that will get results. Unfortunately, doing so is difficult for some and impossible for others; too many promising would-be entrepreneurs wind up paralyzed by fear and never even get started.
You can’t take any shortcuts at this critical stage. Forging ahead without a plan significantly increases your risk of failure. Trial and error isn’t a strategy–it’s financial and entrepreneurial suicide for all but the luckiest of the lucky. It’s always cheaper to plan than it is to fix.
A Seamless Planning System
The Sales Engineering System for startups is a planning system that helps you to clearly understand what you are selling and how to sell it. Can you explain exactly what you sell, clearly and compellingly, in fifteen words or less? Who are your customers? Why will they buy from you instead of from someone else? What are you going to say about your business—and how are you going to say it? How will a sale actually happen, from start to finish? How will you prove your offering is better? Are others going to sell for you? How will they know what to do? Why do you even want to operate a business in the first place? If you can’t answer all of these questions—and many more like them—you need the Sales Engineering System.
Unlike other most other books, courses, and programs, the Sales Engineering System delves deeply into both marketing and selling, not just one or the other. It conclusively covers all of the bases that impact how your business generates revenue.
The Sales Engineering System organizes your thinking so you can turn your idea into a reality. Using a proprietary, step-by-step process that has been refined over decades of real-world experience with everyone from sole proprietors to Fortune 100 corporations, the Sales Engineering System walks you through the process of both planning for success and solving business-growth challenges when they arise. Once you have worked through the course, you will have an airtight, bulletproof sales and marketing plan that is tailored specifically to the needs of your startup. There will be no gray areas and nothing left to chance. And most importantly, no more figuring it out as you go.
A small investment of time and money now will give you the stable foundation you need to create the business success you’ve always dreamed of.